These products also are being launched in India keeping in mind the changing needs of the customers who are  cost conscious and tech savvy.

“Brother India is expected to grow maximum within the entire Asia-Pacific region. To achieve this we have been constantly working on our distribution network and channel network development to ensure smooth availability of our products. We have invested heavily on manpower by adding sales force. We complimented the above initiatives by Brand building activities like Outdoor Ads/ Inshop branding which are aimed at enabling visibility in the market.” said Yoshiji Matsui, Managing Director, Brother International India.

“With growing trends of SOHO, rise in SMBs and startups have changed printer industry ecosystem in India in the past few years. To add further, need of compact printers with feature rich capabilities is becoming key component of purchase decision.Brother constantly strives to offer its customers quality printing while keeping costs low for them. These new products will be an accelerator for us to ramp up more numbers in the very competitive space.” said Yoshiji Matsui.

"To provide Brother users with greater value, reliability & convenience, every printer and Multi-Function Centre has its own appealing point.” he highlighted.

These products range from Rs.5200 to Rs.19990.

The series consists of the HL-1201, HL-1211W, HL-L2321D, HL-L2361DN printers, as well as DCP-1601, DCP-1616NW, MFC-1911NW, DCP-L2541DW, MFC-L2701D, MFC-L2701DW  Multi-Function Centre’s.

  All prices are inclusive of the prevailing taxes and include a 1-year on-site warranty.

These machines can be purchased through Brother International India’s authorised dealers and resellers and are supported by Brother Customer Care.

(Images by Avishek Mitra/IBNS)