To be held on Dec 2 and 3, it is being organised in collaboration with Guestlist4Good.

Integriti customers get a confirmed entry to the musical extravaganza by shopping at an Integriti store for Rs. 2999

Day one headliners include Adnan Sami, Shaan, Nucleya and playback sensation Mithoon.

Day two will be featuring Fire starter and DJ Hardwell along with record producer duo W&W, electrifying DJ and producer Suyano and others.

Customers not only get a free ticket to the festival on shopping for Rs. 2999 but also get a chance to enter the contest where 50 lucky winners get a chance to lunch with DJ Hardwell.

Vikas Jain, Director, KewalKiran Clothing Ltd. said, “Our customers are the youths of India, who love listening to all kinds of music. DJ Hardwell is the most well known DJ in the world. What best way to thank our loyal patrons for their love and support than get them to witness a rocking performance by DJ Hardwell and give them a chance to meet him in person and have lunch with him”.

He said, “At Integriti, we wanted to create a property that matches the current brand imagery and connects with our target audience and truly brings out the Spirit called Youth and driving overall profitability. We wanted to spread the powerful message of coming together but not in a preachy way. This led to the idea of creating our own music festival, “Integriti Dance Music”, where youths would come together and connect. Music never gets boring or preachy. We are launching our unique property at Guestlist festival and have the best International and Indian line up. We are also designing an entire collection dedicated and inspired from the fashion followed in music fests and even coming up with limited edition Hardwell merchandise." 

The brand also aims to empower and educate the less fortunate and support treatment of the needy through Vijay Vallabh Hospital through through this festival.