Talking about the investment, Sidharth Pansari, Group Director, Primarc Group and investor from ah! Ventures, said, “It is our responsibility to give our environment and the people living around us, a more sustainable future than we have today. We should put our knowledge and experience to come up with new sustainable solutions for the greater benefit of the planet by creating better disposal options and safer treatment of waste”.

Sampurn(e)arth Environment Solutions Pvt. provides wet and dry waste management solutions for corporates, residential societies and construction companies. A TISS (Tata Institute of Social Science) incubator project, Sampurn(e)arth was launched in 2012 with an objective of making solid waste management efficient, decentralised and even profitable. Sampurn(e)arth works on the principle that transporting waste to the city's dumping grounds is inefficient and expensive and also hazardous. It encourages on-site segregation, wherever possible. It also sets up on-site biogas or composting facilities for wet waste, while non- biodegradable waste is transported directly to recycling units. This leaves only a small amount of dry waste to be transported to the dumping grounds.

Primarc Group is a diversified & dominant player in the retail & realty sector in Eastern India. Primarc owns and operates over 45 stores across various formats across East India including Raymond, Color Plus, Park Avenue, Essence, Esquire, STORY and so on. It’s flagship Raymond shop at Poddar Court, Kolkata has consistently been the highest selling store in India for 16 years. Primarc happens to be the largest master franchise for Raymond with over 34 stores. Primarc Realty has recently pioneered the concept of environment friendly Green buildings across MIG & HIG segments in Bengal, with its flaghsip project Astitva being Pre-Certified as the first GOLD rated residential building in West Bengal. It has over 4 million sq. ft. of residential projects under development. Primarc also owns and operates STORY - the largest destination& leisure store of Eastern India. Primarc has also forayed into angel and venture investing with a vision to promote enterprise and entrepreneurship. Through Kolkata Angels and other forums, Primarc has invested in several startups and enterprises including Tab Square, I-Kure, Ketto, Catapoolt, Carve Niche and others.