Contrary to a general perception that trekkers and adventure seekers mainly drive monsoon travel, this year family travellers are taking a lead being over 70% of the travel inquiries generated from family segment.

Family travellers are mainly looking for relaxed beach vacations, staycations at nearby resorts, explore hillside for lush greenery and waterfalls and relish delicious hot cuisines.

Travellers from Mumbai and Pune are opting for short trips within Maharashtra and neighbouring states such as Goa and Gujarat. Staycations in Lonavala, Silvassa, Lavasa, Saputara, Mahabaleshwar, Daman and Nasik are picking up. Sultry beaches and appetising seafood in Goa and Konkan are back on the radar of west India travellers with the onset of monsoon.

Monsoon travellers from Delhi and Chandigarh are mainly finding solace in hill stations such as Mussoorie and Nainital. Some of them are taking road trips to Rajasthan to explore places like Jaisalmer, jaipur, Bikaner, Jodhpur and Udaipur. However, adventure trails from Delhi to Ladakh are the key highlight of the season.

Travellers from east India are mainly preferring staycations in Darjeeling in premium properties like Mayfair and Ramada. Some are even heading to Assam and Meghalaya to experience the extreme rains, nature and eco-friendly atmosphere.

Down south, Munnar, Wayanad, Thekkady, Coorg and Kabini are the most popular places to enjoy monsoon. Health tourism in Kerala is expected to reach at its peak with rise in demand for ayurvedic treatments during monsoon.

Cox & Kings are offering a 25 per cent discount on companion on monsoon special trips in order to motivate families to take a break and spend vacation.