Founded by IITians Manish Taneja and Rahul Dash, it was created to make beauty products available in the deepest pockets of the country, at the most reasonable prices. Consistently delivering on this promise has made Purplle.com the most preferred beauty portal by buyers across the country.

Keeping this vision alive, Purplle.com has partnered with Gillette for the launch of its immensely popular Venus Breeze, the top-selling women’s razor in the world.

After its grand unveiling by Brand Ambassador Deepika Padukone in Mumbai, it will be available on Purplle.com.

Manish Taneja, Co-founder & CEO, Purplle.com, said, “At Purplle, we’re constantly looking for ways to bring to Indian women, the world of choices that their counterparts across the globe have. In the past, we’ve brought many products exclusively to the Indian marketplace, in some cases even launching entire product categories in the country. Venus Breeze is undoubtedly one of the top feminine hygiene brands in the world. It’s a great honour for us to partner with P&G to showcase it on Purplle.com before its all-India availability. Our customer base is varied and our delivery network is amongst the widest in the country, so this offer will help Venus Breeze reach the deepest corners of India. It also gives our patrons an opportunity to the best-selling world brand before they begin flying off the shelves on its pan-India launch. With over three million beauty visitors a month, we are hoping to register very good sales numbers with this product.